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Marketo Certified Expert (MCE) Exam Preparation
Module 1: Welcome
Lesson 1: Course Intro
Lesson 2: Schedule Practice Exam
Module 2: Programs
Lesson 1: Exam Objectives
Lesson 2: Program Types
Lesson 3: Program Tags & Period Costs
Lesson 4: Engagement Programs
Lesson 5: Email Send & A/B Testing
Lesson 6: Event Programs
Lesson 7: Smart Campaigns
Lesson 8: Sample Exam Questions
Module 3: Lead Management
Lesson 1: Exam Objectives
Lesson 2: Lead Management Overview
Lesson 3: Sample Exam Questions
Module 4: Admin & Operations
Lesson 1: Exam Objectives
Lesson 2: Admin Settings
Lesson 3: Email Settings
Lesson 4: Form Settings
Lesson 5: Landing Page Settings
Lesson 6: Sample Exam Questions
Module 5: Insights & Analytics
Lesson 1: Exam Objectives
Lesson 2: Reporting Overview
Lesson 3: Reporting Challenges
Lesson 4: Report Types
Lesson 5: Report Details
Lesson 6: Building and Sharing Reports
Lesson 7: Sample Exam Questions
Module 6: Personalization
Lesson 1: Exam Objectives
Lesson 2: Tokens
Lesson 3: Dynamic Content
Lesson 4: Sample Exam Questions
Module 7: Exam Prep Resources
Lesson 1: Admin & Operations
Lesson 1: Course Intro
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